Jitscale customer Achmea fills top 3 online survey health insurers

Posted December 9, 2011 at 1:00 pm by admin in News.

According to the web performance scan carried out by online competitor analysis specialist WUA! in November, Zilveren Kruis is the favourite when it comes to applying for health insurance online. FBTO and Agis moved up to second and third place respectively, making it an all Achmea top 3. Jitscale has been facilitating and managing part of the award winning website of Zilveren Kruis for several years. Jitscale also provides IT support for other Achmea brands.

Just like six months before, Zilveren Kruis has the most visited website in the industry. No less than 56% of the respondents visited ZilverenKruis.nl when shopping for health insurance and 18% said that they eventually decided to go for health insurance offered by this provider. The website did particularly well in the Web Image and Reliability categories.

Jitscale CEO Eelco van Beek: “A wonderful score for Achmea. They spent a lot of time and effort improving their websites by carrying out usability tests and taking to heart what their customers had to say. Synergy between findability, reliability, information value and usability is of course vital for health insurance websites, but if the performance is substandard, those parameters are worth nothing. We are therefore very proud to have been able to contribute to this excellent end result by ensuring an outstanding performance of these websites.”

Wido de Vries, Senior Internet Manager of Achmea’s Care & Health Division acknowledges this: “The holiday season is traditionally a crucial period for us. Many consumers are reconsidering their health insurances and that is why it is very important that our websites are available and accessible. Jitscale’s experience in the management of business-critical IT platforms and the accompanying performance optimization have played an important role.”